Hotter Than Ever: Our Midlife Manifesto is Coming in Hot
Midlife isn’t a dry spell. It’s not a meltdown. And it’s definitely not the beginning of the end.
At Stripes, we believe midlife is Hotter Than Ever, and this summer, we’re shouting it from the rooftops with the launch of a bold new manifesto. Not because we look hot (though we absolutely do). Not just because we feel hot (hi there, hormones). But because we’ve never been more powerful, more grounded, or more ourselves.
This phase of life? It’s sexy. It’s vibrant. It’s unapologetically alive. And we’re done pretending otherwise.
Stripes was founded by Naomi Watts, a woman who’s walked red carpets, championed marginalized groups, and openly and honestly talked about her own experience with menopause long before it was trending. She created Stripes Beauty for all of us: women who raise eyebrows, raise families, and raise the bar. Women who’ve done the work, lived through the plot twists, and have the receipts (and the laugh lines) to prove it. We’re not here for “anti-aging.” We’re here to redefine aging — on our terms.
Let’s be real: life after your period doesn’t mean the best is behind you. In fact, for many of us, it’s the first time we’ve had space to fully own our desires, our pleasure, and our power. That deserves more than a whisper. That deserves a whole damn manifesto.
Sure, there are hot flashes, surprise chin hairs, and mood swings that rival teenage angst. But there’s also clarity, freedom, confidence, and an absolute refusal to shrink for anyone else’s comfort. Midlife is the moment you stop asking for permission and start taking up space…loudly and proudly.
And Stripes is here for all of it. We’re here with products that support your body, community that gets it, and the belief that this chapter is anything but invisible. We’re pro-aging — not anti- anything — and we’re honoring every line, every scar, and every gray hair. Because y You’ve earned your stripes — and now, we’re inviting you to celebrate them.
Because midlife isn’t a crisis. It’s a comeback. It’s not the slow fade. It’s the main event. And it’s hot.
It’s midlife. It’s now. And we’re just getting started.
Welcome to your Hotter Than Ever era. Let it burn — in the best way.
It’s midlife. It’s now. And we’re just getting started.
Welcome to your Hotter Than Ever era. Let it burn—in the best way.
