Hand holding a green bottle of Stripes The Root Of It scalp serum for thickening and hydrating hair.

The Root Of It

Name: The Root Of It
Brand: Stripes Beauty
SKU: 3002004
Price: 50.0 USD
Availability: InStock

Ectoine Thickening Scalp Serum

4.2

Rated 4.2 out of 5 stars

4.2 Stars

$50.00

Size

Full-Size (50ml/1.7 fl oz)

Free shipping with $50+ order
Free returns within 60 days

DETAILS

Ready to unleash your locks? Our hydrating scalp serum, powered by proprietary blend featuring Ectoine and Squalane, pea peptides, Amla fruit actives, and a blend of plant extracts, revitalizes and rejuvenates hair for fuller, thicker, stronger, and glossier strands.

Ultra-dry hair deserves Ectoine care. This genius ingredient uses smart-targeted hydration to distribute love and moisture to thirsty strands

Lightly scented with a modern blend of iris, blooming beach rose, and creamy sandalwood, wrapped in a blanket of suede and soft musk.

Naomi’s Scent-sational Inspiration: Our founder is fond of roses and natural fragrances that deliver a sense of luxurious, self-care.

Benefits

Hydrates the hair & scalp
Conditions and densifies hair at the roots to help thicken appearance
Supports skin’s natural moisture barrier function
Improves hair shine
Reduces hair shedding
Reduced hair breakage and scalp dryness due to hormonal changes
Dermatologist-approved
Hypoallergenic
Lab-tested & suitable for sensitive skin
Hormone-free

THE RESULTS ARE IN

100% of our clinical study participants said:

Their hair density and thickness improved
The product did not leave their hair oily or greasy

96% of our clinical study participants said:

Their scalp feels moisturized and more hydrated
Had reduced hormonal hair loss and breakage
Hair feels stronger, thicker, and shinier
Would repurchase

SYMPTOMS SUPPORTED

LOSS OF HAIR DENSITY

THICKNESS & HYDRATION

HOW TO USE

Apply a generous amount directly to scalp, thoroughly massaging into the roots. Wait to rinse for 15 minutes or leave overnight for extra conditioning.

INGREDIENTS

Key Ingredients

Ectoine & Squalane

Our patent-pending combo of active ingredients—Ectoine protects skin from environmental factors and helps maintain optimum water retention for an extended period, while Squalane helps to lock in hydration for healthier-looking skin.

Indian Gooseberry Adaptogen

Deeply penetrates hair follicles to help improve strength and vitality while leaving locks full of shine.

Pea Peptide

Helps improve hair thickness and volume.

All Ingredients
Water/Aqua/Eau, C13-15 Alkane*, Propanediol, Squalane, Ectoin**, Scutellaria Baicalensis Root Extract, Phyllanthus Emblica Fruit Extract, Hydrolyzed Pea Protein, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Leontopodium Alpinum Flower/Leaf Extract, Panthenol, Arginine, Lecithin, Sclerotium Gum, Pullulan, Tocopheryl Acetate, Lactic Acid, Sorbitan Isostearate, Glycerin, Gluconolactone, Hydroxyethyl Acrylate /Sodium Acryloyldimethyl Taurate Copolymer, Silica, Xanthan Gum, Caprylyl Glycol, Pentylene Glycol, Parfum/Fragrance, Sodium Benzoate, Calcium Gluconate, Sodium Phytate, Ethylhexylglycerin, Citric Acid *Hemisqualane, **Ectoine

Proven Clinical Results

Our Products Are

SCIENCE-BACKED

CRUELTY FREE

VEGAN

NON-TOXIC

SILICONE FREE

SULFATE FREE

PARABEN FREE

HORMONE FREE

Key Ingredients

Ectoine & Squalane

Condition hair and scalp, adds hydration

Indian Gooseberry Adaptogen

Deeply penetrates hair follicle to help improve strength and vitality, leaving locks full of shine. Note: This ingredient is also known to slow grey-color growth.

Pea Peptide

Improves hair volume and thickness

Hair hydration from root to ends

4.2

Rated 4.2 out of 5 stars

Based on 592 reviews

Total 5 star reviews: 291 Total 4 star reviews: 177 Total 3 star reviews: 84 Total 2 star reviews: 29 Total 1 star reviews: 11

79%would recommend this product

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592 reviews

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MT
Marnie T.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 week ago
Root of it - love it!
Definitely gives body and fullness where applied. I know some users indicated it was hard to get out. I shake the bottle, and make sure to squeeze the applicator fully before applying. Haven’t had any issues.
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S
Suzanne
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 weeks ago
I just love it
One of the awful symptoms I have had of perimenopause is an excessively dry and itchy scalp. This, combined with The Crown Pleaser, has been one of the only serums (out of several I have tried) that helps. I tend to put it on and leave it overnight and it just soothes and hydrates my scalp- it instantly feels better the moment I put it on. I agree with a lot of people that the dropper can be a bit cumbersome, but someone suggested squeezing the top BEFORE you put it in the bottle and that makes all the difference. I also love the fragrance of it. It’s beautiful and calming. You feel like you are doing something good for yourself.
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M
Mallika
Verified Reviewer
I recommend this product
Rated 5 out of 5 stars
2 months ago
Great Product!
I purchase "The Root of It Hair Serum" locally in Canada and have used it for around 10 months. I notice my hairfall has stopped completely and even see lots of small new hair growing in the crown area where previously there was no new growth. Love this product and will definitely keep using it. Please continue to make it available in Canada, so we don't have to pay costly shipping and tarrifs to purchase directly from the US. Thank you Naomi for these great products !!
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J
Jen
Verified Reviewer
Rated 3 out of 5 stars
2 months ago
Not sure if it does anything
I've seen a lot of reviews on the dropper and I figured it out. You have to squeeze the top before you insert it and then let it go and then it fills up very easily.
The smell I'm not in love with. Little too musky for me. But if I'm only leaving that on for 15 minutes, it doesn't really bother me.
I left it on overnight and it does dry my hair out. So I'm not going to do that anymore and I'm just going to try to use it for the 15 minutes or so and then wash it out.
I haven't seen any noticeable difference so far and I've had it for 2 weeks.
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MD
Marykate D.
Verified Buyer
Rated 3 out of 5 stars
3 months ago
Good product… Hard to dispense
Liked the product, unfortunately, the dispenser was disappointing. It didn’t work so I had to pour it out.
Not sure I would buy it again, too much of a hassle getting it out of the bottle.
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